Limelight Networks Improve Customer Satisfaction and Internal Efficiency by Revamping their Accounting Processes
Client Background
Limelight Networks, a market-leading content delivery network (CDN), enables organizations to deliver fast and reliable websites, applications, OTT video, gaming & software downloads. Its powerful edge services platform leverages a global private IP network, intelligent software & world-class service & support
"WOW! The new invoice provides all the information that someone would need. It provides accounts, total usage charges, and a breakdown of detailed charges. You can tell a lot of work has gone into this all-encompassing invoice/ report!
Congratulations - a job well done!"
- A Limelight end customer's response upon receiving the newly redesigned invoice post-implementation.
It bears testimony to Triniti’s methodology to focus on customer's customer
"Triniti helped us implement a complete overhaul of our provisioning, billing, and Invoicing applications. When we encountered a challenge, they would work together with us to understand the problem and help develop a robust solution, yielding accurate and efficient results with strong controls. A great team with a focus on Limelight's best interests"
- Dan Boncel, VP of Finance and Principal Accounting Officer
Outcomes
Limelight engaged Triniti for their expertise in Oracle and in manufacturing (even though CDN is a non-manufacturing industry). Triniti leveraged its expertise in LEAN and TRI2 Suite (Triniti Rapid Implementation and Integration) to achieve the project goals:
- Period close cycle improved 350% - from 1 week to 2 days
- Complete transparency in outbound invoices, creating a relationship of high trust with customers
- Significant reduction in billing errors (~200% reduction in manual credits)
- Reduction in personnel cost for the billing team
- Product bundles fully synchronized with the price book resulting in accurate Service Contracts
- Period of rolling out a complex plan cut down to less than a week
Business Challenges
To support its complex billing structure, Limelight uses Oracle Financials. A completely customized Oracle Service Contracts module was used for billing. Facing significant issues in the General ledger, Limelight needed to improve efficiencies in their accounting processes.
- Triniti’s root cause analysis of problems in Limelight’s General Ledger uncovered the following symptoms:
- Manual and inefficient order booking
- Inefficient billing on account of manual processes causing errors
- Cumbersome revenue recognition
- Disconnected AR and GL
- No transparency in customer invoice due to lack of structured data in Oracle
- Voice of Customer results was indicative of a high level of customer dissatisfaction with billing
- Detailed issues in sub-ledgers, operations revealed suboptimal use of Oracle ERP
- Limelight was considering replacing Oracle Service Contracts with Order Management to replace the customer invoicing
Solution Highlights
1. LEAN and TRI2 Suite - A powerful combination for process re-engineering
- As experts in LEAN methodology, Triniti proposed the LEAN approach to revamp Limelight’s Q2C (quote-to-cash) and P2P (procure-to-pay) Business Processes
- Limelight selected Triniti’s TRI2 Suite technology as a core tool for business process improvement which brought efficiencies to the project in a number of core areas
- With clear goals, Triniti interviewed stakeholders and analyzed activities, focusing on Limelight’s customer experiences. The following tools were then deployed:
- TRI² Business Process Modeler to graphically map the existing process and break them down into activities
- Performed activity value analysis for Muda, Mura, Muri (LEAN concepts) to identify inefficiencies
3. Strategy & Execution
- Enhancing - Oracle footprint for order management, billing, and pricing
- Automating - Contracts, renewals, revenue recognition, price quotes, payments, and P.O. to invoice matching
- Improving - Customer transparency with the redesigned invoice
- Integrating - Data collection from edge system to pinpoint revenue leaks
- Employing - Scalable architecture to 'future proof' accounting systems
- Redesign the Item master and create configurable products with governance and control
- Implement additional modules of Oracle ERP that were already licensed
- Enhance out-of-the-box integration between Oracle Order Management & Oracle Service Contracts (native integration is very rudimentary and prone to errors)
- Automate integration with edge data collection system and provisioning
- Create a purchase order for assets and line items at unit level with serial control
- Automate receiving and use 1-step acceptance
- Automate accounting based on POP (point of presence)
- Automate invoice generation and matching
5. Oracle ERP Modules - Limelight received the benefit of a much more comprehensive Oracle implementation